How can Google help us along this path? Which Google SEO Tools do we get? Here seo company in bangalore introduces the most important Google SEO Tools, which help us to optimize our website.
Webmaster Tools
First and foremost are the Webmaster Tools. Via the Google Webmaster Tools we get detailed information about how Google evaluates our website and where there is potential for improvement or even problems. This includes an analysis of crawling errors, the current indexing status, search queries and keyword development including access numbers and backlinks, as well as the status quo of our sitemap. In addition, a continuous evaluation is carried out so that changes to the website and their successes or failures can also be monitored retrospectively.
Google Cache
A help is also Google Cache. In Google search, we can activate Google Cache and can thus view our website as a text version. We simply click on the small green arrow behind the URL in the search hits. Here the function “Im Cache” appears. With a click on it, a page appears that looks a bit strange. But yes, now the website sees exactly as Google sees our page, without pictures, videos or fancy design elements. Here, for example, we can quickly see whether Google can find our navigation, correctly understand the formatting of our texts, or correctly view images as media content.
Find duplicate content
Google Similar Pages is a free add-on for Google Chrome. It allows us to easily find websites that are (too) similar to the currently displayed page. Once the tool is installed, you will find an icon in the address bar. As soon as you click here, Google will search for similar websites to your offer. This way you can quickly find out if you (or others) are unintentionally or illegally duplicating page content.
Google Suggest
Google Suggest is not an actual tool. Google Suggest is actually “only” an autocomplete function, which you also know from YouTube, Amazon and Co. In short: While entering a search term, Google suggests relevant search terms. The really exciting thing is that these suggestions are based on actual search terms entered into Google. In other words: we know that other users have searched for exactly these terms! Google also takes factors such as search frequency, search behavior and search location into account when selecting search terms. For us, this means that these search phrases are a good approach for adapting our offers, services, products and website content to the wishes of potential customers.
Google Trends | Keyword and Content Research
Anyone who deals with SEO also deals with the creation of web content. But where should one always find ideas for new trends and current topics? Google Trends helps us here. With Google Trends we can find current information about topics related to our industry. In addition, we can also see how interest in our search terms has developed over the years. In addition, it is possible to find search variants in relation to our keyword.
Google PageSpeed – Developer Tools
A website should load quickly. If a customer has to wait too long for the website to load, he leaves the website. This has a negative effect on the rating of our website, because Google evaluates, among other things, the length of stay and the jump rate of our website. With Google PageSpeed we can evaluate the performance of our website and optimize our website for Google – and the visitor on the basis of the analysis. The content used within the module can be created here.
SEO tools at a glance: What opportunities arise for companies
Good SEO work pays off, because better rankings on the results pages of search engines ultimately mean more sales. But the practical implementation is not always easy. It is more important than ever to consider influencing factors, which is why SEO tools have gained in importance.
The selection of tools for search engine optimization has grown immensely in recent years. Many prospective customers are therefore uncertain and ask themselves which tools are necessary at all. With today’s article we would like to give you an overview.
Onpage Optimization
The Onpage Optimization revolves around adjustments to the actual website, such as eliminating duplicate content or optimizing the internal linking. There are still countless individual tools, but the trend is clearly towards suite solutions. Such solutions are a kind of tool collection that promise a holistic site analysis with subsequent optimization.
Link analysis and link building
A good link on the web promises better rankings. The trick is to find good link providers. On the one hand it is necessary to determine suitable domains, on the other hand to keep the overview. For the first task, link analysis tools are offered that help, for example, to track down backlinks from competitors. Other tools in turn help to manage link partners and, for example, keep an eye on set links.
